14 Essential Social Marketing Strategies to Beat Your Competition in 2022

Digital Marketing
Updated on: 23 Oct, 2024 16:03 PM

Social media is a huge hub for all the business in this digital world. It is the best choice to promote business, brands, and products without spending a huge amount.

Thanks to the technological development, everyone is extensively using social media, the users have all right to decide which account to follow, which to comment and which one to share with their friends and folks.

Social media can provide your business and brand huge success if you smartly incorporate bet social media marketing strategy. It is a must for the business to have a good social media marketing strategy plan, it helps the business to engage with the users efficiently.

Here is the top 14 social media marketing strategy 2019 which will give your business much needed boost. You can easily beat your competitor and notice the visible crowd in your business and brand.

Before getting started you must be well aware of your competitors, analyses the competitors' social media activities and behavior. Look which content is working well for the business and which one user don’t prefer much.

In order to develop the best e-commerce social media marketing strategy, you should analyses all the major competitors on various social channels like Facebook, Instagram, blog, and YouTube.

14 Essential Social Marketing Strategies to Beat Your Competition in 2019

1. Personalization

The audience is done with all the same online stuff, they surely want something new from the brand and business. The best social media marketing strategy plan is to have personalized content, it instantly attracts the audience. People look forward to interacting with the brand.

2. Post Timing

Timing is surely important when it comes to the business, keep a track when you are posting online. Check what your competitors are posting, it can be a picture, link or video. Business social media marketing will only work if you post the content inappropriate time.

3. Use Appropriate Hashtags

When it comes to hotels social media marketing strategy you must follow the right hashtag. Keep a tab on your competition and use the hashtag which is highly trending and relevant. It helps you to stay ahead of your competitor and get good audience reach.

4. Audience Specific Content

Each business has a unique audience, it is best to reach only those audiences. Hence, create attractive content in the form of pictures and video to reach the appropriate audience set.

5. Catchy Video Content

Attractive video content is the biggest social media marketing strategy 2019, make the post of Facebook live and Instagram live to stay in touch with your target audience. It helps to build trust value.

Video content is also about interactive ads and including live-streaming. 80 % of internet traffic comes from video content, all thanks to the catchy content. It has a very good impact on business, be it small scale or large-scale business.

 All the business can make huge revenues using video content marketing, keep a eye on what competitor is promoting. When it comes to video content, people are more interested in watching the high quality and engaging content.

6. Focus on Closed Groups

There are lot many groups on Facebook where you can find the genuine audiences. Create a closed group and stay in touch with the target audience, give them regular updates about the new release, support and build an authentic conversation.

7. Take help from micro influencer

Micro influencers are of great help when it comes to promoting business and planning an e-commerce social media marketing strategy. They have strong data which can bring a good audience for your brand and business.

8.  Invest in social media advertisements

Social media network is considered as a huge marketplace to promote business and to create revenues at very low cost. Social media promotion is super quick; you can see the growth in very less time. You can consider promoting the best story and post with ads. It helps the brand to get great visibility.

9. Focus on authentic organic reach

There is very less chances of free marketing, this is because users across the globe are looking for authentic sources. It is must to have at least a minimum amount of advertising; it helps the business to stay connected with the audience and users.

The business and marketers are bound to various social media strategies to get better reach and visibility.

10. Brand Ambassador

The term branding is must for the business; it will help the business and brand to reach great heights in very less time.  You can hire celebrity or youth icon as an influencer, they can flourish the business to great extent. It is best to build relationship with audience. People believe and prefer when famous people endorse the brand

11. Ephemeral content

Ephemeral content is nothing but the content which is available for small time duration.  It is difficult for a marketer to create content which won't last for a long time but it is another way to entertain the audience and reduces the spam advertisement to a great extent. All content will last only for a small span of the time and then it will vanish. You can try of Facebook live and stories to promote business. 

12. Virtual Assistance

Many online users are happily interacting with the online bots, it is boon for the business, and the online users, it is the best kind of service which is available at low cost. The small business and middle scale start-ups are looking forward to using Virtual Assistant for their social media channels, since it is highly efficient and cost saving.

13. Use Social Polls

It is another best way to increase audience engagement. Social polls work as an incredible social media marketing strategy. Avoid using simple story polls, you can use it to get the best information because it is a powerful marketing tool.

14. Visual Search

This is an incredible feature and works best for hotels social media marketing strategy; You can also promote with Amazon and Snap-chat the visual search option. The customer can enjoy product details in the form of pop up, it helps to decide better.

All these above 14 strategies help you to beat your competitor and increase brand visibility.