Is the IPL T20 Website Optimized SEO-friendly? Let's See Below

Digital Marketing
Updated on: 22 Oct, 2024 17:46 PM

Hope everyone knows about IPLT20. This year IPL T20 started on 22nd March 2024. Every day approximately 1.6 crores of people watch the match on multiple devices.

Like everyone, I’m also a big fan of IPLT20. As an SEO expert, I arise with the curiosity to know whether the IPLT20 website is Optimized SEO-friendly or not.

So, I did some research and like to share it with you.

Without any further, let's jump in.

IPL T20 website SEO-friendly analysis

Let's have a deep overview of the IPL T20s website whether IPL T20 has optimized the website and find SEO friendly or not.

To conduct the SEO audit, I used Screaming Frog Spider.

Meta Title

The best SEO practice is not to have a duplicate in the meta title.

In IPL T20, some of the web pages contain duplicate meta titles.

The meta Title Character Limit is about 60 characters.

Let’s see whether IPL T20 has fulfilled the limitation.

From the above image, it is clear that some webpage has the meta title above 60 characters.

What about the missing Meta title? Let's check that too

It sounds good that there is no missing title on the IPLT20 website.

Meta Description

From the below image, we can understand that IPL T20 has duplicate content over the meta description.

The images below show no meta description of more than 155 characters.

Meta Keywords

Let's see whether IPL T20 has used meta keywords in the proper way

First, let's check if meta Keywords are missing or not.

And, here we go

Yes, there are some missing meta keywords on the website

Here, in the above image, you can see meta keywords are missing.

There are some duplicate meta keywords present on the IPLT20 website, you can see that in the below image.

We can see that there are multiple meta-keywords;

Page Loading Speed

I tried testing IPLT20’s website with the page speed test tool.

Let's see the page speed result in the desktop version

Now let’s see the page speed result in the mobile version

Shocked to see the result!!!, I too was shocked, the page speed in both the desktop and mobile versions has failed.

When the page speed test fails, it indicates that there is an issue with the loading time of the website.

Let's also see their performance diagnosis result in the mobile version

The performance diagnosis results in the desktop version

Responsive and Mobile-Friendly

The IPL T20 is designed in a way that is responsive and mobile-friendly. Realizing the widespread usage of mobile phones IPL T20 organizers and broadcasters have made an effort to ensure that the fans of IPLT20 can access the match updates, live scores, highlights, and other related content on mobile and tablets

The below images are proof that the IPLT20 website is designed in such a way as to make the website access easier across various types, sizes, and dimensions of mobile devices and tablets.

URL Structure

The URL structure refers to the way web addresses are organized and displayed in a proper Structured format.

You can see the images, the URL is well-structured and easier to understand.

Image Optimization

Image optimization is the process of reducing the image size without sacrificing the image quality and giving an alt tag to the images. Optimized images load faster on webpages and also help in improving the website performance and user experience.

Let's see, the IPL T20 website, how they have optimized the images.

Here, in the below image, we can see that the image alt text is missing.

In this image, we can see that there are images with more than 100 KB size.

Use header tag

Header tags are HTML elements used to define the heading and sub-heading within the web pages. They play an important role in structuring the content and improving both user experience and search engine optimization(SEO)

let‘s explore how IPLT20 has used header tags on the website.

From the below image, it is clear that some H1 tags are missing and also contain duplicate

The below image shows that there is a duplicate contained in the H2 tag

Robot.txt

The IPL T20 website has best used the purpose of robot.txt

Sitemap.xml

The sitemap.xml is present in the IPLT20 website.

Google tags

Yes, the IPLT20 organizer is using Google tags such as Google Tag Manager and Google Analytics code on their website. check out the below image

The Google Analytic snippet

The Google Tag Manager Snippet

The curiosity to know whether the IPL T20 is SEO-friendly or not was fun and informative, right?

A big yes,

Nexevo Technologies Page Result Test

I have researched particular SEOs and made this blog for your reference.

Now I wonder what the Page Speed and performance of Nexevo Technologies, Bangalore would be.

Come on, let's explore the result of our best web development and design company in Bangalore.

Here you go,

The Page Speed Test Result in the desktop version

The Page Speed Test Result in the mobile version

The Diagnose Performance result in the desktop version

The Diagnose Performance result in the mobile version

Surprised!!! See the results and SEO score of our Nexevo Technology.

Yes, we have achieved the best result optimizing our website’s speed, responsiveness, and SEO.