17 Popular SEO Tips and Techniques

Digital Marketing
Updated on: 22 Oct, 2024 13:20 PM

Nowadays the Internet has significantly changed the marketing strategy of almost all business in the market.

If you observe carefully you will find that the website is the strongest marketing strategies for promoting one’s brand and engaging more and more customers. But the website is something that mainly works on the principle of pull and should.

A website generally has enough potential in it to be able to get visitors to visit. But the biggest question is how to tell the visitors about the website? This is where Search engine optimization strategies come into play.

A customer looking for a particular product or service is likely to first search for it on the Internet and if your website comes high up on the Google Search it will increase the likelihood of a visitor being pulled to your website. 

That is the reason why it is very essential to implement effective SEO strategies and techniques. 

In this article we have come up with some latest SEO techniques 2019 which will certainly help you to get excellent results in SEO:

1. Enhance the Loading Time of the Website: 

When you load the old image format on your Website its weight becomes heavy. So, avoid old image format and use a new image format such as Web, Jpeg XR, etc. 

It will reduce the weight of your website to almost 20 to 50 percent and hence it will load very easily. 

This is one of the most common strategies that all the best SEO company Bangalore uses.

2. Using Appealing Content:

The content of the website should be very appealing. It is recommended not to use more than four to five sentences in a paragraph. 

Apart from that you should make subheading and break up the content into sections for better readability. In addition, it is always better to use bulleted points or use a numbered list in the content whenever possible.

You can also make the keywords and phrases bold or italic so that it can be recognized easily.

3. Impressive Layout:

You must update your website regularly with new designs and templates. Changing template, layout, background color, and other web designing features make an impression in the mind of the visitor. You must apply this SEO strategy for a new website.

4. Adding internal links:

You must add as many links as possible in your website. With the help of these internal links, some value of Search Engine Optimization (SEO) can be provided. 

But remember to keep the hyperlink in such a way that readers easily find it. This will help your visitor to visit some other related topic on your website that they may like.

5. Adding video:

People generally like videos rather than reading the text. So you must add short video on your webpage and provide the people what they like or want. 

You can make a short video on the related topic and can load it on your website and it will certainly engage the visitor to your website.

6. Keeping the font consistent:

You must ensure that you use the same color and font style in the code of the HTML while creating the website and placing the content on it. 

If you use different color and font style it may hurt the eyes of your reader and they may not find it suitable to stay longer on your website.

7. Auditing the Website:

All the best SEO agency Bangalore audit the website from time to time and find out the problem that the website is currently facing and fix it as soon as possible.  

It is necessary to perform two different kinds of auditing – technical auditing and backlink auditing.

8. Researching:

You must do a little bit of research for finding out the most effective keywords. It is very necessary to find out the most relevant keywords for your product or services. 

You can use various tools for finding out keywords such as Google Keyword Planner, Ahrefs, SEMRush, etc.

9. Checking the On-Page SEO:

You should also work on on-page SEO.

You have to check the schema markup of your website, its architecture, its user-friendliness, and compatibility with various electronic media such as mobile phone, laptop, tablet, etc.

10. Checking the HTML Part: 

Another essential SEO business strategy is to check all HTML related things such as Meta titles, Meta description, ALT tags, proper tags, URL structure, body content, canonical tags, etc.

11. Checking the Interlink of the Website:

Interlinking is a process with the help of which one website is linked to another website. 

You must check the inter-link and usability of the website as it helps in establishing the anchor text that can help in boosting the ranking of the website in the search engine.

12. Checking the Off-Page SEO:

You must check the off-page SEO which includes the auditing of content creating, content promotion and linking your website to social media.

13. Analyzing Your Effort:

Another best Online marketing strategies is to track on the organic search traffic, keyword rankings, conversion rate the average time the user spends on your website, etc. 

If you are not getting a satisfying result, then you have to work more on your website.

14. Checking the Overall Result:

You have to check from time to time whether you are getting the best result or not. 

Everything is measurable on the Internet and you can find out how many visitors you have in your website, how much time they have spent on your website, how many of them are converted, what are the webpages they visit, etc. 

15. Getting Optimal Insight into the Customers:

Your SEO specialist should provide some valuable information of the customers such as what keywords they use to search for any product of your website, what technology they use for searching, which geographical location has most of the visitors, etc.

16. Deleting Zombie Pages

You must delete the zombie pages from your website as it does not help in enhancing the traffic.

17. Using Title Tag Power-Ups:

Using Title Tag Power-ups is another essential Search engine optimization tip. It will help to enhance the organic traffic.