Rebuild your site for improved SEO

Digital Marketing
Updated on: 22 Oct, 2024 09:38 AM

Redesigning of a website would be like walking into the minefield in terms of search engine optimization. And the worst case scenario would be you could lose all your search engine ranking and have to start from scratch but it won’t happen as long as you perform the transition of redesign of website correctly. One of the most important things you have to remember is that search engine is the most important part for your targeted audience of the new website. While making the changes in website you have to make sure you have made the changes in a way that it is user friendly for search engine and easy to understand which includes domain, site, links etc..Which will not effect on your previous ranking? Most of the Website Development Company in Bangalore keeps this in mind while applying changes in the website or in updating.

Reason Why You Should Rebuild your Site

There are some basic things you should always remember while making the changes in website so that it won’t effect on your search engine result.

1. Enhanced User Experience

Rebuilding your site may provide an opportunity to improve the user experience (UX). Do you know? Search engines prioritize websites that offer a smooth experience for users. Redesigning the site will not only make it easier for visitors to find what they are looking for and also increase the chance of converting them into customers

2. Updated Technology and Design

Web design trends and technology are constantly evolving. If your site looks outdated or is not built on the latest platforms, you could be losing potential customers. A rebuild allows you to implement modern design principles, ensuring that your site is visually appealing and functionally robust. This can also improve your site's loading speed,another critical factor for SEO.

3. Search Engine Algorithm Changes

Search engines frequently update their algorithms to improve the quality of search results. What worked for SEO a few years ago may not be effective today. By rebuilding your site, you can align it with the latest SEO best practices, ensuring you stay competitive in search engine rankings.

Redesign Tips for a Website Transition

• Ensure responsive design across all devices, from smartphones to large desktops.
• Keep high-ranking keywords in URLs for ongoing SEO benefits.
• Use image tags with keywords and optimize text labels with heading tags for SEO.
• Integrate built-in blogging tools for easy content updates.
• Add social media links for increased visibility.
• Ensure backend code is optimized for search engines.
• Use 301 redirects when changing URLs to retain SEO rankings.
• If changing domains, first set 301 redirects from the old site to the new domain, then launch the new website with correct redirects.

Making changes in the website will not get you good result but applying the correct method and its implementation will give you good business value of your hard work. The steps explain ahead will definitely help you in remember of some important points which you should take in consider to get the benefit of the work you have done earlier.