What is the Google algorithm you should follow while making a new website in 2022?

Digital Marketing
Updated on: 23 Oct, 2024 17:38 PM

Google at regular intervals (once or twice in a month), introduces its algorithm update. It came up with the algorithm updates in previous year and similarly it is rolling out with its algorithm updates in 2018 as well. The significant or main updates are done once a year but the minor changes take place hundred times. Google incorporates these changes with motive to handle vulnerabilities and to recognize the procedures which are not binded by the Google Webmasters Guidelines. To comprehend you with the algorithm changes made by the Google for creating websites in some recent years, we are discussing some major updates with you so that you got to know about the recent updates alongside a list of hazards and prevention tips for each of them.

MAJOR GOOGLE ALGORITHM UPDATES

Google Panda

Panda was included as the core part of Google algorithm in January 2016. Google mobile SEO news emphasizes on providing the mobile version of the sites. It is created by Google in order to diminish the extensiveness of low quality content, light content in search results and to give appreciation for excellent content. 

The most prompt clear change in Google SEO trends 2018 is related to the 'article marketing'. The SEO experts which publish low quality content with less appealing outlay and more intrusive promotion are prove to be unreliable and not helpful.

HAZARDS

• One should avoid copied content to make sure that duplication problems are not found
• The content shouldn’t be plagiarized
• Client generated spam is not acceptable
• Keyword stuffing should be avoided
• User experience shouldn’t be poor

PREVENTION TIPS

• Duplication of content should be properly checked
• Always check plagiarism and for a comprehensive check, you can use the paid one.
• Review your site for keyword stuffing
• High quality content should be posted to upgrade your website

Google Penguin 

Google penguin aims at managing link quality and to punish those who purchase back links from others. It identifies the spamming of the top Google searches 2018 that are done manipulatively. It also bought changes in Mobile SEO 2018 which is become more page specific instead of full websites.

HAZARDS

• Avoid back links of poor quality
• Links of the sites made only for SEO links shouldn’t be referred 
• Avoid taking links from immateriality sites
• Do not refer paid connections
• Avoid excessively enhanced content links 

PREVENTION TIPS

• Link profile development should be regularly screened in order to prevent your site with the toxic back links.
• Avoid penalty risks to avoid the down-ranking of your website
• Dispose the unsafe links in order to reduce the spam links 

Google Rankbrain

The rank brain Google algorithm update enables Google to translate the significance of queries and providing the best query results. Along with the query handling segment of Rank brain, there is a ranking part to it as well.  Rank brain performs various functions such as it tells what the page is about, accesses the significance of search results and makes it even better. 

The initial step for growth of SEO 2018, Google suggest to use relevant keywords which the users search for. Additionally, it arranges the results in SERP. Using irrelevant keywords will help you in any way.

HAZARDS

• Avoid lacking query related relevance highlights
• Poor experience of the user will not prove to be helpful and can take your site at the down rank.

PREVENTION TIPS

• The user experience should be optimizing so as to increase the ranking of the websites.
• Research for the competitive sites should be done as pages with more relevant content and elements are more successful.

Google Mobile Update

Google mobile update was launched on 21st April, 2015 which is also known as Mobilegeddon. The creation of the update is intended to rank the pages which are most responsive to the mobile devices. The pages enhanced for the mobile phones rank at the highest and accordingly rank down the pages which are not well responsive to mobile devices. The SEO strategy 2018 aims at making page mobile optimized.  Google SEO news says that it is the page level sector as your one page of the website can be mobile updated but the other can be not. The ranks of the pages are given on the basis accordingly. 

HAZARDS

• Absence of the mobile version of the site is not accepted for the update. Your site should be mobile. supported for making it top-ranked.
• Avoid improper viewport setup.
• Avoid irrelevant Content.

PREVENTION TIPS

• The sites should be mobile-friendly so that you will get top rank in SERP.
• Content should be of good quality.
• Proper viewport configuration.

Google Hummingbird

Google humming bird was introduced on 22nd august, 2013. The Google SEO updates news explains the change that it translates the search queries, and giving search items which match searcher purpose, instead of individual keywords. In 2018 SEO trends, hummingbird adds more quality to the importance of the query. Along with the exact keywords match, humming bird uses synonyms of the words.  Google demonstrates the results which are theme related in the SERPs. 

HAZARDS

• Avoid focusing on exact-match keyword which can down-rank your website or webpage
• Keyword stuffing should not be done

PREVENTION TIPS

• Focus on related search keywords, its synonyms to diversify your content instead of just targeting exact keyword match. 
• Find the same dialect as your users or audience uses which will help in better interaction with the users.
• Think new ideas instead of using exact match. Innovative information will help you up rank your website. 

CONCLUSION: 

So, these are some significant algorithm updates which are made by Google for making the websites. If you are a website creator, then following these updates is your obligation otherwise your site can be down-ranked by the Google. Nexevo Technologies are a perfect way solution to keep you updated with the recent modifications made by the Google and is mandatory to follow.